Held at the Hilton Barbados Resort, Roberts’ new packaging launch event provided key stakeholders, business partners, and media representatives with an exclusive look at the company’s next chapter. Guests were among the first to experience the refreshed packaging design and learn about the strategic vision driving the evolution of the brand and its continued growth in the marketplace.
The event also showcased Roberts’ broader commitment to community development, with the announcement of cricket as the company’s featured sporting partnership for the year. By combining innovation, brand evolution, and investment in youth through sport, the launch offered a compelling glimpse into the future of Roberts and its ongoing commitment to nourishing lives and building stronger communities.
